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Ranking a website is the dream of every webmaster. And to help them in achieving that dream, there are some plugins and tools. These tools and plugins help in letting the webmaster optimize his website’s content for higher rankings.

Today, I am going to shed some light on some of the Best WordPress SEO Plugins and Tools that will help you increase your rankings without being an SEO expert. So without further ado, let’s look at them.

WordPress SEO by Yoast

Yoast is perhaps the most popular and widely used plugin for SEO. It is certainly one of the Best WordPress SEO Plugins and Tools available in both free and premium versions.

Yoast has more than 4.5 million downloads and thousands of positive reviews by its users. Yoast has a plethora of features, some of its primary features are:

Features:

• The plugin adds a meta box to the editing screen of the post. The meta box enables you to add Meta description and title of your post. Moreover, the Yoast plugin will tell you the important things like the readability and keyword density of your post.
• Snippet preview allows you to see how your post or page will look like in the search results.
• With its XML Sitemaps, you don’t need to install other plugins for XML It will automatically generate sitemaps and will submit them to Bing and Google.
• The Yoast SEO plugin comes with Facebook OpenGraph implementation to link social media and SEO.

More Info

 

WPrichsnippets

WPrichsnippets offers a number of features and is perfect for SEO by adding beautiful snippets including star ratings for reviews.

Whether you are an internet marketer, e-commerce website, blogger or a developer, it is useful for all. Some of its features are:

Features:

• Its plugin settings are robust.
• It supports most of the major data types.
• It has the ability to add markup at bottom or top of the post
• Has the ability to add ranking tables, user reviews, call to action etc.

More Info

 

AMP for WP

Everyone knows that faster sites have better chances of getting ranked. And this is what the AMP for WP does for your website. It is definitely one of the Best WordPress SEO Plugins and Tools.

It adds accelerated mobile pages function to your site, making it faster on mobile phones. Some of its features are:

Features:

• Its Custom AMP editor will allow you to add different types of content for AMP.
• The Mobile redirection will provide faster user experience with low bounce rate and more engagement.
• Has a custom FrontPage for
• It supports posts and pages.
• Has an unlimited scheme of colours.
• Supports Google Analytics.

More Info

 

WP Smush

Images can decrease the speed of your site. But with the WP Smush Image Compression tool, you can optimize, resize and compress your images.

Which will increase the speed of your website. It decreases the file size of images without losing the quality. Some of the features are:

Features:

• It is compatible with all plugins of the media library.
• Allows you to choose the maximum height and width of your images.
• You can see the individual statistics of compression of each attachment.
• It automatically smushes the images you upload for fast compression.

More Info

 

W3 Total Cache

One of the best traffic handling and speed up scaling plugin for WordPress. The plugin handles a significant amount of traffic and decreases the download times without crashing.

It also aids in SEO by increasing sites speed and enhancing user experience with the help of CDN. Some of the features are:

Features:

• Supports Accelerated Mobile Pages.
• Supports SSL.
• Caches the feeds in memory of disk or CDN.
• Caches the fragments on memory or disks.
• Has a transparent management of CDN.

More Info

 

SEMrush

SEMrush is certainly one of the best WordPress SEO Plugins and Tools. It is a tool used by pro webmasters to take insights and analytics from their competitors in order to improve their own website’s SEO.

It can help you learn about places to get backlinks, keywords to rank for, advertising strategies of competitors and much more. This tool also helps you find some high paying Adsense keywords.

Some of the features are:

Features:

• Comprehensive domain analytics and research tool.
• Tracking of backlinks.
• Breakdowns of research for desktop/mobile.
• Suggestions for keywords and proactive recommendations of SEO.

More Info

 

Google XML Sitemaps

The plugin helps to improve the SEO of your site by generating XML sitemaps of your website.

The XML sitemaps then help search engines like Google, Bing, Yahoo etc. index your website easily. Some of the features are:

Features:

• It is a free plugin and comes with several translations.
• Compatible with different types of pages made by custom URLs and WordPress.
• Makes it easy for crawlers to see your website.
• Sends a notification to different key search engines every time you make a post about new content.

More Info

• Read: 7 Best Gutenberg Alternative WordPress Plugins

Above I’ve listed out some of the Best WordPress SEO Plugins and Tools to increase your rankings with ease.

Marketing is a big part of business. It is one of the biggest components of any successful business. Any company or profession needs marketing at one point or another.

It is through marketing that a business is able to introduce its products and services to its target audience. Marketing is as regards getting a brand the exposure it needs in its market. The need for marketing has led to the establishment of marketing agencies. These are businesses that are specifically meant to provide marketing needs for other businesses.

Marketing agencies may vary depending on the services they provide. There are some roles however that are general and apply to all marketing agencies. They are basically what the agencies use, all similar base lines when providing marketing services.

Research and Analysis

This is a very important part of marketing. It is important to also know the steps involved in market research. Before taking any product to the market, you must know who you are targeting. Products are made for specific markets. They are meant to appeal to specific people.

A business must know who those people are. That is when market studies are done. It is important to know what the people are expecting.

Doing research and analyzing the market is something that must be done before launching any sort of marketing campaigns. The marketing agency should also look at the competition. This would help to determine what to do and what to avoid.

This role also includes analyzing the product. Proper marketing can not be done if the person doing it can not convey what the product is all about, the ins and the outs of services it offers.

Marketing Campaigns

After the research and the analyses are done, the agency is supposed to come up with a campaign. The marketing agency is supposed to develop a campaign that is relevant to the audience and the needs the product or service fulfills for them.

The research is what lays base for the campaign. This particular bit requires a lot of creativity. Marketing campaigns should be unique and attractive.

They should be designed in ways that will bring the expected results. Different marketing campaigns are developed depending on the product further the market.

Execution of Marketing Strategies

When the marketing campaign has been developed, it should be implemented. There are several ways to do that. The implementation mode of the campaign depends on a lot factors. The completion of a marketing strategy determines how well the marketing goes.

There are remarkable marketing strategies that harmonize very poor implementation and that just leads to unsuccess of the whole thing.

A marketing agency must know about the other and most appropriate ways of executing marketing strategies.

Monitoring

A marketing cause is also responsible for the monitoring concerning results. When a strategy has been designed and implemented, it is important to know how it goes.

The agency is supposed to ration monitoring services. If the marketing campaign succeeds, then the agency cup look at ways to make it even better. If there are mistakes that were made, the marketing agency would recognize that.

Monitoring the whole marketing process benefits a venture greatly. It gives an idea of what to do and what corrections to make. The right marketing for a industrialism or corporation means finding the right marketing agency that is able to answer all its roles.

The internet is full of choices and choices can be tiring. There are plenty of free and paid portfolio themes in WordPress directory but it is always a challenge to find the right and best theme for your website.

Although premium themes should be your first choice, WordPress offers plenty of free themes too. So we’ve created a list of 5 best free portfolio WordPress themes to help you choose the right one.

Should I actually use free themes?

There is a general misconception that free stuff is useless and of low quality. This can be true in some cases but certainly not always.

Premium themes can also be too complicated for the basic user. There are a lot of features in premium themes many of which you will never use.

For users who love simplicity without complex features, the right free theme can be the perfect match. Some free themes have proven to be easy to handle and customize.

1. WP Portfolio

This is a theme that is specifically designed for portfolio websites. They have an excellent layout which is simple, clean and beautiful. The sidebar and menus in the left column and the portfolios in the right column make it look beautiful and unique.

They have two post view layouts which are grid and list view. Social Profile Navigation, Custom Background, Logo, Menu, Header, CSS, Favicon and Webclip Icon are few noteworthy elements of the themes. It is responsive and translation ready.

The theme supports many important plugins like WooCommerce, bbPress, Contact Form 7, Breadcrumb NavXT and WP-PageNavi.

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2. Acme Photo

If you are a photographer, we recommend this theme because Acme photo is one of the most well know photography WordPress Themes. It is based on masonry layout and its carefully designed grid will give you a lot of space to showcase your items.

This is a premium looking theme with lots of awesome features. The theme is translation ready, coded beautifully and responsive in all the major devices and browsers.

There are so many great features like multiple menus, slider/featured section, advanced pagination, breadcrumb, color and layout controls and more.

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3. Draft Portfolio

The draft portfolio is a simple WordPress theme suitable for creating a basic portfolio website. It is extremely easy to setup and use.

If you want a very simple portfolio website which is easy to manage then this one is definitely worth a look. The free version has nothing much to offer except for the expressive homepage.

However, there is also a premium version of the theme which is full of great features.

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4. Gallery

Gallery is another great looking, well designed and pixel perfect free portfolio theme. The clean and minimal layout is perfect for photographers, designers, digital agencies, and more.

It is easy to use and setup. This responsive and SEO optimized theme will easily grab the attention of any viewer.

It comes with all the necessary features any theme need like color control, image control, hovers effect, sticky menus, theme option, support and so on.

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5. Pure

If you are planning to create a beautiful and visually appealing portfolio theme then you have to check out this free theme.

Whether you are a photographer, designer or anyone else trying to showcase their work to clients, this theme will make sure your portfolio gets the attention it deserves while keeping everything clean looking.

The main features include responsiveness, cross-device compatibility, theme options, and lots of menu options.

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Conclusion

If you are tired of sending resumes to your potential clients and not getting any replies then maybe it’s time you show your real work to your client through your own portfolio website. It’s a shame not to have web presence especially if you are a freelancer or a contract worker.

If you’re just starting out, free WordPress portfolio themes are a great option to save money. You can also find some simple free text-only WordPress themes on the web. If you’re looking for premium themes, WordPress theme clubs are also a cost-effective way to quickly tap into a whole collection of premium themes for cheap. Best of luck!

A logo design is the identity of a brand, not just a face of your brand but a visual representation of what your brand is about and builds a connection between your brand and your customers.

No matter, if you are new in the business or an established business, putting in your thoughts and creating a unique logo help you in getting a prominent presence of who you are, what you do and build a strong link of your brand with your audience.

A logo design has a close affiliation with the brand identity. A company’s best interest is in presenting a strong and a professional logo design that let the audience recall the brand by just seeing its logo design. Here are few tips on how a logo design can let you give your brand a strong stability.

1. Create A Logo Design That Owns Your Brand:

A logo design starts with briefing a designer to create a brand’s logo design that takes up correspondences, designing, follow-ups, and approvals to a final logo design. A logo design itself has a strength to say and direct the overall visual brand to the audience.

Think your brand as a person, how would you describe your personality, how do customers feel when they see your brand’s logo. A logo design is a covering of your brand, states your brand’s personality and owns your brand.

2. Take Time & Do Well:

One of the most creative yet a stressful task for a designer is designing a logo. Often considered to be a daunting task to let the world adore a logo design. A brand is the set of prospects, retentions, stories and relationships that collectively account for a consumer’s decision to buy your product over your competitor. The designers have the power to design how your brand will be seen by the world. Take time, put in the brand’s essence and do well.

3. Put Your Company’s Essence In The Logo Design:

A logo design is a visual distinctiveness that your customers identify at an instant and relate directly with your brand. Branding your message in a shape of a logo design can give you a clear competitive advantage over others; it defines who you are and distinguishes you in the market.

Not only this, an association of logo design with a brand’s vision creates a trust and adaptability for the users.

4. Design A Scalable Logo Design:

Making your brand live for long require a scalable and a versatile logo design that fits all the requirements. A logo design must be fitting to all bill boards, magazines, business cards and marketing collaterals. What matters the most is the research and doing it well in the beginning can save your work for future.

5. Logo Design Build Trust For Your Brand:

Though a logo is the first impression, it is not who you are as a company but in fact, a trustworthy relation that shows how much your consumer open up when they see your logo design. Brands live longer whose logo designers do not just focus on the subliminal creativity but also on the impact it makes to the consumers.

For Example:

The arrow clue in the Logo Design of FedEx gives a natural impact on the viewers to build trust on their network of fast delivery.

Wrapping it,

A true brand identity encompasses the totality of a company from visions, missions, to attitudes and actions and to the final customers.

A brand identity is measured by how the world perceives the way these elements collectively work together. Building up a company is a long journey that starts with an idea, moves to a concept and to a stable existence.

A logo design is one of the building blocks of a company that laid a visual representation for the people to identify it. Think before you ink your designs because a brands identity grows along with time if placed correctly in the beginning.