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I recall back in the day how I argued that building a brand for your blog was not necessary.
What a dingbat.
Turns out, I struggled for years because I didn’t understand the basic concept behind highly successful blogs.
Established, pro bloggers build a brand *before* they build a blog. The brand message precedes all else, including the blog, product and services and brand message.
Thank goodness I got it right when I created and launched Blogging From Paradise 3 years ago.
I have been featured on world famous sites. I even spoke about blogging at prestigious NYU. All because I built a memorable, powerful brand which left a firm impress on folks.
By building a recognizable brand you will:
- Drive more traffic to your blog
- Increase your blogging profits
- Land more interviews and features on top blogs or websites
Follow these 5 tips to build a rocking blogging brand.
1: Practice Writing to Hone Your Brand Voice
I wrote 1000 to 10,000 words or more daily for years to hone my brand voice.
Peep any post on Blogging From Paradise. I gradually found my blog and brand voice through the habit of writing regularly, both on my blog, through other blogs and in a Word document for practice.
My voice is one part humorous, one part practical. I am clear, direct and to the point through some posts yet wind around a bit with my travel stories.
Readers often tell me they know when I published a guest post somewhere even if they did not see my name. Reading the first few sentences clues them in.
This is how to create a powerful blogging brand. Practice writing to uncover your writing voice. Stand out in your niche. I also recommend using tools like Grammarly to make your content error-free.
2: Make Your Blog an Emotional Experience
From how I greet new visitors, to my writing voice, to my sidebar to my email newsletter with its HD videos, I built my brand by creating an emotional experience for readers.
I saw simple, drab, 3rd person perspective posts would not cut it. At least if I wanted to create a memorable brand.
I draw analogies between my funny or death-defying stories and blogging tips to add entertainment to my delivery. One look at my blog sidebar shows I was featured on world famous sites like Virgin, Forbes, Entrepreneur and Fox News. Scroll down a wee bit to see my selfies in tropical paradises around the world.
Readers are pulled in to my blog, my brand, my story and how I can help them build successful blogs because I intend to make any visit to Blogging From Paradise an experience they will remember.
3: Guest Post and Comment Effectively on Niche Blogs
Guest posting and blog commenting have been good to me.
I see each strategy as a way to help folks while leveraging your presence.
I build my brand by using these platforms to help people with their biggest blogging problems. If I share beneficial solutions through my guest post for a huge, targeted community these readers are likely to remember my brand.
Blog commenting is a simple way to add value to a blog post. I also build friendships through effective blog commenting.
This technique involves few barriers too. Save landing in a spam queue here and there you can pop up on top blogs within your niche by posting a 1-2 paragraph, thoughtful, personalized comment on these sites.
4: Invest in a Bespoke Theme
My developer built a one of a kind, bespoke, attention-grabbing Blogging From Paradise theme to fortify my blogging brand.
On visiting my site you see an enticing video of a tropical paradise, with light, gentle waves lapping at your screen.
This welcome mat embodies my brand.
One of the easiest ways your brand can stand out quickly is by buying a custom made theme.
5: Build Your Products and Services Library
I built a powerful brand by adding a robust collection of premium products and services to my library.
Being a blogger is OK. Being a pro blogger with a range of helpful, inspired products and services to offer creates an eye-popping brand.
Dive into writing and self-publishing your first eBook. Or begin creating your first online course if that’s your thing. Make your brand memorable. Publish premium offerings to add more juice to your blogging brand.
How are you building a powerful blogging brand?
About the Author:
Ryan Biddulph is a blogger, author and world traveler who’s been featured on Richard Branson’s Virgin Blog, Forbes, Fox News, Entrepreneur, Positively Positive, Life Hack, John Chow Dot Com and Neil Patel Dot Com. He has written and self-published 126 bite-sized eBooks on Amazon. Ryan can help you build a successful blog at Blogging From Paradise.