Importance of Long-term Goals in Business

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Long-term Goals in BusinessI’ve seen many people doing things they’re not supposed to do for momentary gains; by doing so they not only waste their precious years and also end-up nowhere.

Instead of short-term, you can set some longer goals that can actually benefit you and your business. Here are some of the benefit of long-term goals:

  • Branding: Let’s say for example; you just started an online business or an agency but nobody recognizes your company. But you had a vision for long-term and survived few years, now you can show this as a testimony to gain new customers or clients. Nobody likes to do business with new companies.
  • Trust: It’s hard to build trust, especially building trust online is very difficult. When we have a long-term goal, we can focus on building trust and relationship.
  • Less Competition: When you focus on long-term, you can excel at what you do and become expert of that subject.

There are no traffic jams on the extra mile. — Zig Ziglar

Let’s talk about how to set long-term goals in business:

Have a crystal-clear vision

This is one of the most important aspects of long-term goal in business, make sure you have a clear vision of what you want to achieve. Five years ago, I started this blog called Passive Blog Tips with a long-term goal to become a full-time blogger and I was very clear about it.

Before making a clear-goal, make sure that you’re 100% aligned with it. The goal is only good if you’re whole-heartedly into it.

Making a wrong type of goal will kill your success; ask yourself these questions before committing, are you passionate about it? can you do this year after year without getting bored or burned out? If the answer is yes, you can go ahead and set your vision.

Be Consistent

This is another important point that you should consider for long-term goals — Consistency; you can’t succeed without it. You have to make sure that you’re consistent with your vision day after day.

Without consistency, you can’t build trust in business; you have to fully commit to your business. Take necessary actions on a daily basis to move closer to your vision.

Create Your Future

We can never predict what will happen in future, but we can put some meaningful effort every day to move closer to our dreams.

The best way to predict your future is to create it. — Abraham Lincoln


Being a blogger for the past five years give me some insights of having a long-term goal, most people won’t survive very long and has a habit of clinging to shortcuts; I remember many who started blogging with me and after a year they couldn’t afford to keep their domain name.


Adithya Shetty Media
76-Halady, Udupi

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