Content is incredibly powerful – but only if written right. A strongly written copy can either help you build up an audience and increase your visibility or do absolutely nothing despite all the efforts you put into writing. It all depends on your ability to create content that’s not only informative but also catchy and addictive.
Lucky for you, even if you cannot do this now, this doesn’t mean you cannot change that. Learning how to craft addictive content is not a piece of cake, but it’s totally possible – and in this article, I’m going to help you do so by sharing some copywriting advice on writing amazing content.
- Stick to one message only
You might be tempted to stuff a lot of information in the article to make it more interesting – but this actually is one of the easiest ways to make it worse. The more messages you put in your content, the harder it becomes for the readers to focus on one of them and to get the main point of the article.
This could also affect sharing a lot: if people find it hard to understand your article, they definitely won’t share it.
- Keep it simple
Unless your target audience is very specific (business-people, for example), you should use simple language. This is important for two reasons: it allows the readers to understand your content (and the message you want to deliver) easier and it also helps them relate to you better. If you want to sound like a friend or at least like a person they could trust, you shouldn’t distance yourself with a complex language.
Moreover, even when your target audience is specific, you should also think twice about whether you want to use a specific language or not. Sometimes it’s better to stick to the terms but don’t make the overall tone complicated at the same time.
- Give examples
The examples are more important than you might think. Not only they help us understand certain concepts more clearly, but also give us inspiration and could even encourage to take action. There’s no unique advice on which examples you should give. If your content is business-oriented, they probably need to be as specific as possible (and impressive as well – personal experience might not work well here).
If the content is more personal, however, you are free to use examples that are more personal. They would help people relate to you and also would give your content a unique voice.
- Tell stories
This might seem like an advice for a personal blog – but actually, it’s not. Any kind of blog could benefit from compelling stories their authors tell. Moreover, any kind of content could be turned into a story. For example, if you write an article on business plan writing, you could turn it into a story of the company that needed to achieve certain goals.
Stories are important not simply because they make your writing more vivid but also because they’re one of the best ways to catch and hold the attention of your audience. People like stories – especially when they’re well-written – so don’t hesitate to give them one.
- Ask questions
Even if you write a catchy introduction and pick the best possible writing style for your blog, there’s still a chance that the readers will get off the hook at some point of reading your article. However, this doesn’t mean that you need to reinvent the wheel to keep them engaged – there’s a simple and easy way to keep the attention of the audience: ask them questions.
Why do the questions matter so much? Because when you see them, you focus on them actually more than on simple sentences, immediately getting engaged. Moreover, you benefit from reading such articles more as you not only receive information from them but also thoroughly analyze it in the process.
- Don’t be afraid to do something unexpected
If you read all these tips, you might think that writing appealing content is all about sticking to strict rules and following specific schemes. Nevertheless, it’s not. The rules and schemes are just the basic guidelines that help you understand the way your audience thinks. But once you master them, you are free to experiment.
Of course, people like when they give them what they expect – but this doesn’t mean that you should always do only that. Feel free to explore and try something different. Remember that a bit of humour might add just the right spark to the most serious article and that giving a specific statistics in a personal story won’t make it immediately less personal.
And the last and the most important advice I want to give you: just do what you live and write in the way you enjoy. When you do find joy in writing and choose your words with passion, this always shows – and that’s what the readers love the most. So don’t be afraid to show it.
About the Author:
Sophia Clark graduated from the University in the City of New York with B.A. in Journalism, 2011. She is a creative writer from New York who loves to share her thoughts with readers, now she writes for Eliteessaywriters, In her free time she enjoys writing fiction as well as reading it. Her big dream is to publish a novel one day. Connect with her on Twitter and Google +.